Swipely gives users another reason to go out and shop or purchase services. The site is essentially a new take on social networking. Users add purchases they make to their profile. Purchases include anything, from actual merchandise to buying a meal out or a service. As each item is posted, other users can comment or begin discussions based on those purchases. Swipely uses buying to begin conversations and tell stories. It is also a platform for users to share their experiences with local businesses.
Swipely came to be in 2009. Founded by Angus Davis, who currently acts as a member of the company’s board of directors along with Josh Kopelman, Danny Rimer, and Reid Hoffman. Swipely has received funding from numerous firms, including Greylock Partners, Index Ventures, and First Round Capital.
Swipely presents a new way to socially network. Using everyday purchases as a way to begin discussions, Swipely helps people connect through their shopping experience. Users can learn more about one another through the things bought and venues frequented. This can also help users find things in common they otherwise would have no idea existed, such as a favorite restaurant or preferred clothing brand. Swipely brings many users together in a whole, new way.
The Swipely website features a very professional design with many fun elements. The unique icons, visible at the bottom of the homepage, add detail to the blue and white color scheme. The site remains neat and clean, avoiding the clutter pitfall other websites sometimes find themselves in. This makes it much easier for even a basic level computer user to navigate the site with ease. The homepage also presents a video that briefly discusses how Swipely works, a beneficial addition to help a new visitor learn more in a matter of seconds.
Swipely presents users with two options for registration. The first is through an existing Facebook profile. This method is relatively easy and will require your login information for Facebook. Users that do not have a Facebook profile can click the small blue link at the bottom that stats “You can sign up here.” The page cleverly shifts into the registration form, which requests a name and email address. Last name is requested, but listed as optional. After entering the information and clicking the vibrant blue “Create my Account” button, the user is asked to provide a username and password. After this step, the user is logged in and can review a list of potential friends to add to their contact list. The next step gives users the opportunity to invite friends through Facebook, Twitter, Gmail, AOL, Hotmail, and Yahoo.
Social networking websites tend to do better when they have more people (unless the site is very specialized). Swipely creators realized this and kept registration free for all new members. There is currently no premium paid account available. The only true cost of Swipely is how much a user spends on a daily basis and uploads as purchases to the site. Of course, this isn’t actually the website’s cost, but more purchases mean more potential for connecting with another user who can share an experience with the same business.
Anyone who loves social networking and adores shopping can really get into the Swipely community. This is for individuals that don’t mind telling the world what they have spent money on. Individuals who make shopping a hobby can get a lot of use out of the site by keeping their profile updated with numerous, conversation-stating purchases.